10 Ways to Grow Your Business Facebook Page and Get Organic Traffic

 

Your Facebook page might be the best way to reach your customers, and it’s easier than ever to get started creating and growing your page. However, many business owners are not sure where to start, so we put together this guide on how to grow your business Facebook page and get organic traffic. If you take these steps into consideration right away, you can build an audience that becomes more loyal over time, leads to more referrals, and ultimately drives even more growth in your business! Let’s jump in...

1) A picture is worth a thousand words

Posting pictures on your business page is one of several tactics that can help you build a strong organic following. When you consider that users are 60 percent more likely to comment on a photo than any other type of post, it’s clear why visual content is an effective tool. However, be aware of any copyright issues before uploading images—use public domain or Creative Commons images whenever possible. Also, keep in mind that posting too many photos will annoy followers and may lead them to unfollow your page. For example, if you typically post four times per day but have been increasing that number recently, try backing off until engagement returns to normal levels. The goal is not simply quantity; it’s quality engagement with real people who will buy from you down the road.

2) Do you have your whole team involved?

Getting your whole team involved with your page can be a great way to get traction. It may seem counterintuitive—why should you spend time focusing on social media, when there are so many other things for you to do? The fact is, however, that it works. If you want more organic traffic from Facebook, engage your team in building a following and share their content. They’ll be happy you did. And then you will be too. (See #4.)

3) Are you posting too much?

Do you post more than once a day? If so, your page may be considered spammy by Facebook. Remember that people on social media don’t want to be sold or spammed, but rather entertained and engaged. Posting too often can lead people who are interested in what you have to say to unfollow your page, which means no more traffic from them—the least desirable situation for any business. The ideal posting frequency is one to two times per day; anything more will likely annoy your followers. Keep in mind that if you run a large company with multiple employees sharing posts, it’s best to coordinate posts and avoid over-posting. Also, keep in mind that Facebook has recently made changes regarding how frequently brands can post content without running into trouble with their audience, so make sure you check out these updates before scheduling posts!

4) Are you tagging appropriate users and pages?

If you want your posts on Facebook to be noticed, tag other users who might like it. If you want users in a certain geographic area to see your post, be sure to tag any relevant local pages or groups. And if you know of a user who’s particularly interested in what you have to say, tag them. Tagging people and pages will boost the visibility of your post among that group of people. Make sure you’re tagging properly by reviewing these guidelines from Facebook.

5) Does your content meet community standards?

If your content doesn’t meet community standards, it won’t get seen. Make sure your content is appropriate for all ages—with no swearing, sex talk, innuendo or anything that might offend others. No nudity, either. And of course, don’t use copyrighted material without permission. And if you want others to share your posts? Keep it positive; don’t bash or insult other people or companies. Also, don’t post spammy links in comments or anywhere else on Facebook. That will get you banned from posting altogether. Is the only thing worse than getting blocked by a page administrator because of a bad comment? Getting blocked by everyone because you posted spam. Think before you post. You can always edit your original post to fix mistakes later, but once something is out there, it’s hard to take back. We know social media can be frustrating sometimes — but we’re trying our best to make sure Facebook stays a safe place for sharing and connecting with friends and family.

6) Is your page a business or personal profile?

Decide whether your page will be for a business or a personal profile. If you choose a business, create an accurate description of your company, including how long you’ve been in business, what you do, and where people can find out more information. This is also your chance to mention if you plan on using Facebook for customer service. Also, consider what type of updates you’ll be posting—will it be mainly status updates about your products or brand? Or photos and videos? Do you want to link your Twitter account with Facebook so that all of your tweets are automatically posted as Facebook posts? Be sure to answer these questions before creating a fan page.

7) Did you update your cover photo recently?

Did you change your cover photo? If so, it’s important that you upload a new photo. As a general rule of thumb, you should re-upload your cover photo every six months. By uploading fresh photos, you keep your fans updated on what’s going on with your business as well as attract new fans. But remember—if you update one part of your page, don’t forget to change everything else too! The same goes for changing your profile picture or banner image. It’s best to have consistency across all of these elements, which is why we recommend using a professional photographer for all of them.

8) Did you add unnecessary apps/plugins/widgets on your FB Business Page?

If you are like me, you probably added a bunch of apps, plugins, and widgets on your page in a hurry when you set it up. Before adding an app or plugin, ask yourself whether it is relevant to your page. If not, don’t add it! As a general rule of thumb- if there is any question about whether something will be beneficial or not – DON’T ADD IT! 

You can always remove it later if you decide that it isn’t working for you. The last thing that you want to do is add unnecessary clutter to your page and make it difficult for visitors to find what they need!

Mostly, I see pages with many useless plugins taking up valuable space where important information could go.

9) Did you ever post any adult content (e.g., inappropriate language, nudity, etc.) on your FB Business Page?

The longer you wait to take action on your business page, the more frustrated and disappointed your audience will be. Keep them engaged by posting content they want to see. Some of that content might include behind-the-scenes photos, videos, or a live Q&A session. The key is knowing how people want you to interact with them so you can deliver what they want most in a way that makes sense for your brand. Remember, it’s all about your customer! How often do you post? It’s important to keep your fans engaged with fresh content. But posting too much or too little could hurt engagement.

10) Did you violate any of these rules before and got caught by Facebook?

You’re really going to have to be careful here. There are certain things you can do on your page, but there are some restrictions. Many people don’t realize that like-gating content or sending users off your page to another site is a violation of Facebook rules. Make sure you understand exactly what you can and cannot do on your own page so that you don’t get into trouble! We would suggest checking out an older post we did called How to Create an Engaging Facebook Fan Page That Doesn’t Violate Facebook Terms of Service (and still gets fans). It will help you learn how to set up your page in a way that is safe from any future violations.

The 7 Basic Rules for Any Business Social Media Strategy: For our purposes, let’s assume social media strategy means setting up accounts on different social networks.